A Changing America: Challenges and Opportunities in Catering to the Hispanic/Latino Growth Market
Leslie Heredia, Panel Director
U.S. born Hispanics and recent Latin American immigrants to the United States are transforming the marketplace. This panel will discuss the political, economic, and social impact of the growing Hispanic population. Panelists will share their views on the challenges of marketing to a demographic segment whose purchasing power continues to grow.

Entering the U.S.: Latin American firms exporting and/or operating in the United States of America
Flavia Cortes, Panel Director
For many companies in the region, their financial survival depends on entering new markets. The U.S. market is one of the largest in the world and the ability to penetrate this country is a feat that not all firms can achieve.

Success in the face of Uncertainty: Multinational Companies’ Perspectives on Latin America
Agustin Korman, Panel Director
This forum will explore how multinational corporations identify opportunities, implement their strategies, and manage challenges and risks in the region. The ability to identify opportunities and execute the correct strategies is a challenge that not all firms operating in the region are able to accomplish. This forum will serve as an opportunity for executives to discuss how multinational companies address these challenges and risks.

Private Equity in Latin America: Identifying Opportunities and Realizing Value
Alex Jung, Panel Director
Private equity funds are returning to the Latin American market. As an investment vehicle, these funds can not follow the same business model applied in the U.S.A. The panelists will discuss where opportunities exist in Latin America and how an investor can ensure a risk adjusted return on investment.